With an ever increasing level of competition and an ever increasing requirement to entice exhibitors and event visitors event managers are turning to the internet to provide more detailed information about exhibitions. Rich content provides an enhanced user experience to any event that results in better levels of visitor and exhibitor numbers as well as a more informed and focused visitor at an event.

Event managers have found that having a web site is extremely important for their business for promoting exhibitions and also in obtaining exhibitors. However, many event organisers opt for poor quality static sites that adhere to the immediate requirement of promoting current events, but they soon fall out of use due to the lack of quality updates or lack of any updates at all because they require technical understanding. Issues such as :

• image processing (such as resizing and optimising as well as uploading)
• time critical content updates
• consistent layouts

are not dealt with, or are timely and/or costly to keep to. Without all the right elements being dealt with, it will result in a poor end user experience, a site that looks cheap, may not work on all browser types and versions, and may in fact reduce visitor numbers as it does not reflect the quality of the actual event that is being promoted.

Overview

An online solution aimed at event organisers who need a professional, high quality web site that provides event information consistently and is easy to update. Also included, as part of the system are the Goldstag Content Management components allowing for textual changes to be made to the web site via a user-friendly menu driven system.

Features and Benefits

• Provides a high quality on-line presence to reflect the quality of your business
• Advertises at any hour of the day, every day, to the widest possible audience
• Provides an enhanced exhibitor experience and increases exhibitor commitment
• Displays up to 20 exhibitions at a time, with up to 30 categories per event, with up to 20 exhibitors per category (potentially has the ability to show 12,000 exhibitors)
• Drives more relevant exhibitors and visitors to the events and increases customer loyalty
• Encourages enquiries and builds upon customer relationships
• Increases exhibitor interest via a quality site and rich listing information about exhibitors
• Provides associated and enhanced information that paperbased marketing can not
• You define the sections and categories that are to be listed so you can create a web site that is unique and to your requirements
• Fields frequently asked questions from both exhibitor and visitor alike leaving you more time to work on the business
• Links to third party street map sites so your users can locate the venues quickly and easily
• Print friendly screens
• Email to a friend facility that will generate interest in the event as well as the web site
• No technical knowledge of web site maintenance or photo manipulation is required
• Easy to modify any content on the site at any time of the day
• Provides more time for other more important tasks
• Secure web administrative control panel
• Continually being enhanced

Price

First year from £599+VAT, that includes tailoring (logo and colouring to your branding) and implementation. Subsequent years has a fee of £120+vat for system license. An £10+vat charge for hosting and email per month.

Does not include cost of marketing pictures.

A domain name transfer may be required. If a domain name is not available then this can be purchased for £39+vat pa.

Screenshots

The solution can be tailored during the implementation stage to whatever the business requires. The following example screenshots are one such layout.

Click here for a demonstration of the user front end